Latest Information

Social Media Policy

13/03/2012

Social Media Policy

Five reasons why every business should have a social media policy.

  • Protect Your Corporate Image – you spend years developing your brand and good reputation so the last thing you need is a disgruntled employee complaining about the boss or even a customer (and in turn bringing your business into disrepute).

  • Protect Your Confidential information – employees may reveal confidential information about your business online. Once confidential information is made public, often the damage has already been done. Having a policy in place will ensure that all employees are aware of the need to protect confidential information.

  • Maximise Productivity – stipulate what can (and cannot) be accessed, when and how often.

  • Enable Strong Management - an effective social media policy lays down the rules, and possible sanctions, if employees overstep the mark. Without a clear policy, dismissing an employee for a comment in a social media platform will likely involve greater risks than it otherwise would.

  • Ensure Compliance – whether it’s avoiding harassment claims, complying with the Data Protection obligations, or ensuring recruitment processes do not expose the business to discrimination risks, a good Social Media Policy lays out the employer’s approach and seeks to minimise the risk of successful claims.

Fixed Fee Service

We can provide a comprehensive social media policy, and advice in relation to the same, for a fixed fee of £150 plus VAT.

Any clients who currently retain KBL to provide an employment helpline service will receive a copy of the policy free of charge